The PR Net Next Gen, 2024: HOW Agency

A stand-alone digital and performance arm in the 5W network of agencies, HOW Agency quickly established its authority in the industry, using their ‘radical accountability’ approach to ensure every digital dollar drives growth for clients. From content and creative to media and performance, HOW Agency challenges the one-size-fits-all approach to digital marketing. They’ve helped clients make strides without paid campaigns, too; HOW Agency significantly boosted a web-based used bookseller's social presence in the past year, achieving a 47% increase in Instagram followers without spending. HOW gives back through their Impact team, an employee-driven initiative focusing on pro bono services and volunteerism for staff-nominated causes; employees nominate charities quarterly, and the all-volunteer team develops unique strategies and campaigns to support the selected cause for a minimum of three months.


Paul Miser, Group Director

Notable clients:

BUILT Bars, Get Your Guide, Sparkling Ice, G-SHOCK, Orveon, ThriftBooks, Samsung SmartThings, Freight Farms, GNC

New client wins:

Physician’s Formula, Playmonster, Manuka Health, Royal Air Maroc, Aunt Jackie's, Kyzatrex, Sentient, ASTM, Vorto, Linqto, Kasasa, Crayola Flowers, StoreConnect, Dave's Vacation Club Rentals

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