The PR Net Next Gen, 2024: Ethos Group

Ethos Group specializes in strategic communications, consulting and management, with a unique focus on representing iconic talent and brands at the intersection of sports and entertainment. Founded by individuals with over a decade of experience in representing high-level athletes, actors, media personalities and executives, the agency's key practice areas extend beyond public relations to encompass brand management, digital/social media strategy  and a global database of relationships for comprehensive booking and talent services across various platforms. Operating at the intersection of sports, entertainment, and the larger cultural zeitgeist, the agency’s unique offerings and holistic approach to strategic communications identify and build upon each client’s core values and personal brand ethos through a bespoke mix of tactics designed to elevate them to the forefront of their industry. Over the past year, Ethos Group has demonstrated innovation and leadership, engaging proactively with NIL athlete clients and guiding the next generation within the sports and entertainment industry. 


Kirsti Yess, Co-Founder 

Jaclyn Reilly, Co-Founder

Notable clients:

Angel Reese, Robin Arzón, Taylor Rooks, Thrill One Sports + Entertainment

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