The PR Net Next Gen, 2024: Dreamday

Dreamday pioneers what they’ve dubbed "Performance PR," seamlessly integrating traditional PR with affiliate marketing for measurable, data-driven results. In the past year, Dreamday doubled its team and client roster, achieving tens of millions in affiliate revenue for clients. The agency has propelled cult-favorite brands like Our Place, Brightland and Fly By Jing to prominence, something of a super power for the agency. For example, Dreamday’s work with Kitsch beauty brand garnered them a record number of press hits. With a full licensing schedule, the Dreamday team successfully promoted collaborations with Elf the Movie, MGM’s Wednesday Addams, Harry Potter and Barbie. Dreamday champions diversity, as seen by their roster: 55% is female-founded, 55% is BIPOC and minority-founded and 50% are sustainability-focused. The agency actively advances DEI through its Client Accelerator program and leadership workshops. 


Lauren Kleinman, Founder & CEO

Jamie Werner, VP of Communications

Lauren Spoto Sprung, Chief of Staff

Notable clients:

Fly By Jing, Girlfriend Collective, Kitsch, Glamnetic, Dieux, Quince, Act+Acre, Brightland, Material Kitchen, Compartes, FabFitFun, Tumbler, Birthdate, Clevr. Past: Our Place, Bearaby, Jennifer Fisher, Harper Wilde

New client wins:

Quince, Glamnetic, Dieux, Jot, FabFitFun, Artifact Uprising, Hum Nutrition, Act + Acre

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