The PR Net Next Gen, 2024: DEFIANT Collective

Since opening in 2022, DEFIANT Collective has already made its mark on the industry, lending their PR, strategic comms and experiential expertise to big-name clients. For example, the team played a pivotal role in unveiling the much-anticipated announcement of MLS's Leagues Cup, and the appointment of Guillermo Andrade as the creative director. DEFIANT Collective was also behind the exciting execution of Amazon Music Latin's inaugural runway show, a historic event streamed live in Times Square. Overall, DEFIANT Collective's core mission centers around empowering, advocating for and guiding partners in establishing robust and authentic connections with their audiences through the art of storytelling and genuine representation.


Diana Zapata, Co-Founder

Marvin Resende, Co-Founder

Notable clients:

Amazon Music (Latin), Netflix (Multicultural), Spotify (Frequency), Warner Records, INDUSTRY, MLS (Leagues Cup)

New client wins:

GRWN, Lara Project, Spotify (R&B)

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