The PR Net Next Gen, 2024: Carfrae Consulting

Luxury Agency of the Year

Global consultancy Carfrae Consulting just wrapped its best year to date, counting exciting accomplishments such as orchestrating media strategies for ZIMMERMANN's acquisition and Oprah Winfrey's investment in Dr. Barbara Sturm in 2023. Carfrae Consulting also realized impactful partnerships, including a custom bottle collaboration between Wölffer Estate and ZIMMERMANN, as well as a 360-partnership with The Colony Hotel Palm Beach and Gwyneth Paltrow's goop. Also of note: Carfrae Consulting led the national and global communications effort for the unveiling of RH England, RH's inaugural step in their global expansion plans. Around these milestones, the team conceived and executed countless major VIP and media events in New York, the Hamptons, Palm Beach, Los Angeles, Dallas, London and Germany.


Malcolm Carfrae, Founder

Notable clients:

Dr. Barbara Sturm, Perfect Moment, RH, The Colony Hotel, Wölffer Estate, ZIMMERMANN

New client wins:


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