The PR Net Next Gen, 2024: CURICH|WEISS

Hospitality Agency of the Year

CURICH|WEISS handles marcomms efforts for top hospitality, wine and spirits, food and consumer brand clients, with the year’s successes including work with leading brands across these categories. Of note, CURICH|WEISS spearheaded the launch of Delola, Jennifer Lopez's cocktail spritz line, managed the U.S. launch of Outlander star Sam Heughan’s Wild Scottish Gin, orchestrated the opening of The Ritz-Carlton, Portland, oversaw the debut of The Grand Lodge at Nemacolin and supported Flaviar's key release, the Advent Calendar. Another key campaign that showed their innovative approach was their work with SunnyD Vodka Seltzers, where rather than issuing a press release, we kicked off the announcement with a teaser mailer and a social media tease with ‘90s celebrities. Making a positive impact on the world is a core value for CURICH|WEISS, and the agency focuses on raising awareness for marginalized communities. Notably, they led PR efforts for Southern Glazer’s Wine & Spirits' event, Mais, Yeah!, celebrating diverse- and women-owned spirits brands. Additionally, they actively support the LGBTQ+ community, supporting the Stonewall Community Foundation, and co-founder James Curich is also involved in Superbia Credit Union and Superbia Financial. Co-founder John Weiss volunteers with School on Wheels, aiding homeless children in California.


James Curich, Co-Founder

John Weiss, Co-Founder

Zach Groth, Vice President

Notable clients:

DELOLA, The Pale Rosé by Sacha Lichine, SunnyD Vodka Seltzer, Belle Glos and the Copper Cane Wines & Spirits portfolio, La Maison du Chocolat, Verlasso Salmon, The Ritz-Carlton Maui, Kapalua, The Ritz-Carlton Portland, W Aspen, Corinthia Hotels, Coldwell Banker Commercial

New client wins:

North America’s 50 Best Bars, Langham Hospitality Group, Flaviar, Hotel Indigo Rooftop (San Diego)

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