The PR Net Next Gen, 2024: Bear Icebox Communications

Bear Icebox Communications’ forward-thinking team excels in thought leadership, brand awareness, B2B public relations and industry trend reports. Utilizing a 9-point PR ROI framework, the agency organizes campaigns with a focus on transparency and authenticity. One of their notable recent successes is with PlumResearch, a Polish analytics company specializing in audience measurement for OTT and linear TV. Through strategic media outreach and exclusive streaming data releases, the agency showcased PlumResearch's capabilities and earned valuable industry recognition. Another standout campaign involved 65 Incorporated, a long-term client in the Medicare consulting industry. Bear Icebox spearheaded a robust PR campaign to kickstart Medicare's open enrollment season and, in a recent collaboration, promoted the company founder's book launch. The agency's strategic plan, combining aggressive media outreach and content marketing, successfully elevated 65 Incorporated's thought leadership, brand exposure and credibility in a competitive space. Embracing an organic approach to diversity and inclusion, Bear Icebox is 51% Black female-owned, led by a majority female management team and includes members from the Latino and LGBTQ communities.


Bob Spoerl, President & Co-Founder 

DeAnna Spoerl, Director of Client Services

Notable clients:

Cherry Bekaert, Rajant Corporation, USG Corporation, Acrelec (part of Glory Limited)

New client wins:

Linnworks Institute for Real Estate Management, Energy Raven, CADDi, HealthWay

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