The PR Net Next Gen, 2024: August Twenty Eight

August Twenty Eight has embraced a distinctive approach, positioning itself as storytellers and thought partners rather than a traditional public relations agency, for clients across hospitality, lifestyle and design. Positioned as a go-to agency for French clients, with bilingual capabilities the agency has expanded its European/UK presence with a Paris office, establishing partnerships and collaborations with Maison Delano and Millésime Hotels for the opening of the five-star Château de Théoule in the South of France. August Twenty Eight continued to grow its content arm this year, contributing naming and brand storytelling services to projects such as "Chez Maggy" in the Thompson Denver and The Madrona. Recent successes include orchestrating an 18-person dinner for 21c Museum in Saga's observatory, organizing an inflight book signing with Ajiri Aki on La Compagnie, spearheading influencer stay campaigns for The Hoxton and facilitating fashion-forward brand collaborations for SO/ Paris. Also of note: the agency supported The Plaza’s unique "Defying Gravi-Tea" Afternoon Tea in celebration of the 20th anniversary of the Broadway musical Wicked, complete with a media preview featuring an exclusive cast appearance. 


Anne-Cecile Blanchot, Co-Founder

Kimberley Blanchot, Co-Founder

Notable clients:

Fairmont Hotels & Resorts, 21c Museum Hotels, The Hoxton, Orso Hotels, La Compagnie, The Plaza, SO/ Paris, Sofitel Legend Casco Viejo Panama, Sofitel Barú Calablanca Beach Resort, Saint-Lazare, Golden Rock Inn, Mark Thornton Safaris, Fluenz Luxury Language Immersions

New client wins:

SO/ Maldives, Maison Delano, Chateau de Theoule, Casa Santos, Sofitel (brand)

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