Wine & Spirits Agency of the Year
Articulate Productions further established its leadership position in the wine and spirits marcomms space this year, expanding its footprint from NYC to London and securing partnerships with notable brands like Maker's Mark Bourbon and Maestro Dobel. Recognizing the increasing importance of sports marketing, Articulate has introduced a new Sports + Drinks offering, combining their expertise in the drinks sector with specialists dedicated to maximizing the potential of wine and spirits brands in the sporting context. Notable collaborations include Bushmills x Celtics, Maestro Dobel x US Open and Sipsmith London Dry Gin x Wimbledon. The agency has further developed its 'Articulate Sips' influencer practice, as well as its data-driven bartender gatekeeper insights development program, which highlights the influential role of bartenders in the alcohol category; the program has been successful in informing clients’ brand strategies and maximizing bartender engagement opportunities. This year, Articulate was the team behind the House of Suntory's '100 Years Anniversary' Campaign, and also initiated and executed the 'Maestro Dobel Tequila Latinx Art Prize,' aiming to support the underrepresented Latinx art community.
Leadership:
Moira Breslin, Founder & Managing Director
Chloe Ellis, Global Head of Strategy & Planning
Edward Green, Senior Vice President
Maria Falchetti, Group Director
Tiffany D'Aurizio, Head of Global Partnerships / Public Relations Specialist
Eleanor Judge, Group Director, Global Lifestyle Brands
Jaime Weinberg, Group Director, Luxury Brands
Notable clients:
Basil Hayden Bourbon, Bushmills Irish Whiskey, Courvoisier (Global AOR), House of Suntory (Global AOR), Maestro Dobel (now Global AOR), Nutrl Seltzer (ABinBev), Perrier Jouet Champagne
New client wins:
Makers Mark (Global AOR), Malibu, Ojo de Tigre Mezcal, The Glenlivet, House Of Suntory North America, Nutrl Seltzer (ABinBev)
