The PR Net Next Gen, 2024: Accent PR_ojects

Accent PR_ojects stands out for their marcomms expertise and adaptability to fast-paced industry trends. An example of said adaptability: Accent has recognized the impactful role of Substack in today’s content landscape. To support the launch of APPARIS and Mansur Gavriel’s Vegan Apple Leather collection, the team employed Laurel Pantin to exclusively announce the news to her Substack readers, allowing for transparent success measurement through click links and sales tracking. This year, Accent PR_Projects notably secured the Glamour Women of the Year account, showcasing the trusted team’s events prowess. The agency strategically supported the launch of Morgan Stewart's brand Renggli, ensuring it stood out among influencer brands, and saw impressive media coverage for clients like Daniel Riccardo's brand Enchante in The Wall Street Journal and a Vogue feature for Nike during Paris Couture. Accent is expanding its services to include affiliate marketing, collaborating with top-tier editorial partners to secure coverage at negotiated rates and empower independent designers to compete effectively with larger brands. 

Leadership:

Gabrielle Katz, Founder & Principal

Hilary McCanse, PR Director

Notable clients:

Nike, St. John, Maison Kitsune, Connor McKnight, Edie Parker, Arielle Ratner, Callas Milano, GQ, Rosie Assoulin

New client wins:

Glamour Women of the Year Awards, Prabal Garung, APPARIS, Aztech Mountain, Renggli by Morgan Stewart, Enchante by Daniel Riccardo




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