Zapwater Communications is an integrated communications agency with offices in Chicago, Los Angeles, and Miami, known for earned-first ideas amplified across specialties spanning travel and destinations, hospitality, consumer products, home and housewares, and fashion, beauty, and retail. The firm celebrated its 20th anniversary in 2025 and used the milestone year to widen its national footprint, establishing a presence in New York City alongside team members in San Francisco. For Skydeck Chicago, the agency developed a campaign celebrating 50 years of elevated experiences at the highest observation deck in the United States, while for Visit Finland it created Helsinki Happiness Hacks, a program of masterclasses and cultural initiatives sharing the lifestyle habits of the world's happiest country. The team also spotlighted Ball Horticultural's push to inspire the next generation of gardeners and championed innovation in cookware for premium brand Hestan Culinary. Structurally, Zapwater formally launched a Creative Services Division, a dedicated production arm offering photography, video production, and graphic design from ideation through final delivery. The agency also continued expanding Chispa, its bilingual division serving travel and tourism clients like Copa Airlines and Meliá Hotels International across Latin America. Long-standing client relationships and an entrepreneurial culture continue to distinguish the agency as it enters its third decade with an ambitious outlook.
Leadership team:
David Zapata, CEO & Founder
Jennifer Lake, Chief Strategy Officer
Mayra Bacik, Chief Financial Officer
Holly Zawyer, Managing Director
Stephanie Poquette, Senior Vice President, Social Media & Influencer
Programming
Bertha Diaz, Senior Vice President
Brianna Stein, Vice President, Creative & Content Strategy
Notable clients:
Baja Sur Tourism; Banyan Group; Copa Airlines; Meliá Hotels International; Marquee Development (Hotel Zachary, Gallagher Way); Skydeck Chicago/Willis Tower; Visit Finland
New clients:
Explore Oak Park and Beyond; For Your Party; Hacienda Del Mar Los Cabos; Inspired Closets Chicago and Southwest Florida/Tampa; Marcel's Culinary Experience and Marché; Panama Tourism Authority; Park & Oak, Park & Oak Design, Park & Oak Parlour; Seaside Collection and .Here Maldives; The Brando and Tetiaroa Society; The McGregor Project; Westfield Old Orchard
Founding Date:
2005
Website:
zapwater.com
