UpSpring is a strategic PR, marketing, and growth partner for architecture firms, interior design practices, and product manufacturers across the built environment. For more than 17 years, the agency has turned expertise into market authority, helping brands earn credibility, strengthen market position, and win specification opportunities that support long-term growth. This year the fully remote agency strengthened its position as a knowledge hub for the AEC and design industry while adding clients including Turner Construction Company and Shepley Bulfinch. Responding to the shift toward AI-driven search, UpSpring launched the AI Authority Audit, a diagnostic tool that helps firms and manufacturers measure and improve their visibility in generative engine results through competitive benchmarking and a prioritized action plan. The agency also introduced Play with Matches, a podcast exploring bold ideas transforming the built environment with guests such as Pallavi Dean and Bruce Redman Becker, and opened its monthly discussion series, The Circle, to the public as a forum for industry dialogue. Client work delivered concrete business outcomes: a press campaign for interior design practice Mazzarini & Co. contributed directly to the firm's busiest stretch of residential commissions in more than a decade, while thought leadership around product developer Stacy Garcia's 2026 Design Forecast opened new licensing partnership opportunities. A media relations program for creative studio SEN Creative amplified exposure across its portfolio.

Leadership team:
Tiffany Rafii, CEO
Sarah Terzic, President
Susan Fernandez, Senior Vice President, Marketing
Caroline Schillaci, Vice President & Chief of Staff
Ashley Bond, Vice President, Residential Interiors & Products
Dayna Prepis, Vice President, Marketing
Cody Latour, Associate Vice President
Adelaide Godwin, Associate Vice President

Notable clients:
Arcadis, BlueStar, Carnegie Fabrics, HLW, NanaWall, Native Trails, RMF Engineering, Siplast, Soake Pools, Teknion, TPG Architecture

New clients:
Carbon Custom Builders, River Architects, Shepley Bulfinch, Tile Club, Turner Construction Company

Founding Date:
2009

Website:
weareupspring.com