Tractenberg & Co. is a full-service New York communications agency specializing in beauty, lifestyle, and wellness, known for 360-degree programs that connect brands to consumers through media relations, affiliate marketing, influencer work, social media, and experiential campaigns. The past year stood among the strongest growth periods in the firm's history, marked by new divisions and a wave of client additions. The agency launched a dedicated Sports & Culture division, debuting with Bioré's partnership with UConn, which positioned the brand as the Official Acne Sponsor of the men's and women's basketball programs during championship season through athlete partnerships, campus activations, and social content. For Color Wow's InstaWow launch, the team staged a series of social-first activations in the Nevada desert, a fitting backdrop for a dry shampoo, and later supported the brand's European launch events following its acquisition by L'Oréal. For John Frieda's largest relaunch ever, the agency created an immersive Hot Hair Hotline experience, securing The Nader Sisters to reintroduce the brand to a new generation. Scrappier efforts proved equally effective, from Lip Lab's National Lipstick Day flyer hunt that unlocked complimentary appointments to a Curél pop-up with Matchaful connecting two beloved Japanese brands. An internal AI Task Force now helps ensure client work is optimized for AI-driven discovery.

Leadership team:
Jacquie Tractenberg, Founder & President
Lauren Donner Levinson, Executive Vice President
Christina Cassera, Executive Vice President
Jackie Sands-Kirchner, Vice President
Lindsay London, Vice President
Rachel Dooley, Vice President, Talent
Marcos Castillo, Vice President, Social Media

Notable clients:
ANISA Beauty, Bioré Skincare, Bubble Skin Care, C.O. Bigelow, Color Wow, Curél, Dr. Brandt Skincare, Eminence Organic Skin Care, Goldwell, Great Lengths Hair Extensions, John Frieda Hair Care, Lip Lab, Molton Brown, No Makeup Makeup, OLEHENRIKSEN, Rose and Ben, The Hair Edit, Tammy Fender

New clients:
Alubri Feminine Health, Atwater Skincare, AZ Craft Luxury Hair Care, Annemarie Borlind, Arachne, Color Oops, Enhanse Skincare, Londontown, No Gray, Splat Hair Color

Founding Date:
1999

Website:
tractenbergandco.com