The Storied Group is a boutique public relations and brand strategy agency based in Los Angeles with operations on both coasts, founded by Molly Schoneveld in 2008 and specializing in interior designers and luxury hospitality and lifestyle brands. The firm spent the year deepening its position in the design niche, building a national roster largely through peer referrals. For Golden Door, the Southern California wellness resort and a client of twelve years, the team is executing the launch strategy for the resort's first cookbook in over a decade, anchored by a long-lead campaign with prominent newsletter writers. For Hearth Hospitality, the agency orchestrated the opening of Bistro Amasa inside Santa Barbara's historic Upham hotel, a launch that drew sustained attention from regional and national food journalists. Another highlight was The Well Gardens, Shane Brown's nine-acre destination in Carpinteria at the intersection of antiques, botanicals, and California outdoor living, introduced through an editor-led event series that turned a single editorial opportunity into a multi-touchpoint brand experience. The agency also continued its fifth-year partnership with Drew Michael Scott of Lone Fox, supporting his first major collaboration with Joon Loloi and the opening of his first brick-and-mortar store. Its project placement service, A Design Well-Placed, and its Library Card membership program both matured into substantial offerings for designers.

Leadership team:
Molly Schoneveld, Founder & CEO
Jennifer Weaver, VP of Brand Strategy
Kelsey Hertel, Director of PR & Digital

Notable clients:
Lone Fox (Drew Michael Scott), Golden Door wellness resort, Boxwood Avenue, Galey Alix, Olivia Erwin Interiors + Dormie

New clients:
Hearth Hospitality, Plaster & Patina, Shane Brown, Julia Chasman Design, Spruce Interiors, Stephanie Kraus Designs, Nashmita Rajiah, Henley Designs, JF Gardemal Designs, Seyie Putsure, Maison Birmingham, Couture Haus Interior Design, Toma Farren Architects, Infinite Interiors NY

Founding Date:
2008

Website:
thestoriedgroup.com