The PR Net 100, 2026: The MicDrop Agency

The PR Net 100 2026 The MicDrop Agency

The MicDrop Agency is a B2B communications firm founded in Toronto in 2021 by Katie Zeppieri, now operating across North America with offices in Toronto and Austin and a practice built for high-growth technology companies in construction tech, AI, insurtech, climate tech, precision medicine, and logistics. The agency more than doubled its client roster this year, with most new business arriving through referrals from existing clients and venture capital firms. Central to its approach is conference work: MicDrop serves as PR agency of record for ENR FutureTech, ClimateTech Connect, and Insurtech Insights USA, managing press rooms and journalist relationships that anchor entire verticals, and it was newly selected to represent the Precision Medicine World Conference, co-hosted with Stanford, UCSF, and Yale. Longtime client Document Crunch, which MicDrop supported from its earliest days as an embedded communications function, was acquired by Trimble in April 2026 to become the AI intelligence layer of the Trimble Construction One platform, the agency's first client acquisition. The team also led communications for Diadia Health's nationwide launch out of beta and secured national business press for Primepoint's seed round. Internally, MicDrop introduced a professional development fund, weekly learning sessions, and agency-wide access to leading AI tools.

Leadership team:
Katie Zeppieri, Founder & CEO

Notable clients:
Built by Builders, ClimateTech Connect, ENR FutureTech, Insurtech Insights USA, Precision Medicine World Conference, Causeway Technologies, Document Crunch, PypeServer, Renewal Logistics, Sitewire, SmartPM, Track3D

New clients:
Neuron Factory, Primepoint, Opterrix, Diadia Health, Fieldwire by Hilti, Kantiv

Founding Date:
2021

Website:
themicdropagency.com


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