
The Brand Guild is a fully integrated communications and marketing agency with offices in Washington, D.C. and New York City, building category-defining brands across food and beverage, spirits, consumer lifestyle, and commercial real estate. The senior-led firm expanded its roster this year with OpenTable, Spindrift, Graza, Museum of Ice Cream, Rip Van, and The Ned NoMad, while beginning a Yum! Brands partnership spanning Habit Burger & Grill's national footprint and KFC's new concept, Saucy by KFC. Growth also came from within existing relationships. The agency expanded its MGP Ingredients engagement from two individual brands to the company's entire branded spirits portfolio and corporate communications, and celebrated a decade of partnership with Sweetgreen, leading communications for major launches including the brand's wraps debut. The commercial real estate practice grew with the addition of JLL Mid-Atlantic, deepening the agency's role in conversations around placemaking, office transformation, and the future of cities alongside continued work for The Wharf, EastBanc, Skanska, and Brookfield Properties. Longevity defines the firm's culture as much as its client work: Room & Board, its first client, remains on the roster sixteen years into the relationship, and its first employee still leads the events practice.
Leadership team:
Barbara Martin, Co-Founder & Co-CEO
Jayne Sandman, Co-Founder & Co-CEO
Amy Clark, Executive Vice President, PR
Giselle Roig, Vice President, PR (Spirits and Hospitality)
Sofia Royce, Vice President, PR (Commercial Real Estate)
Hallie Greenberg, Vice President, PR (F&B and Consumer Brands)
Notable clients:
Branca USA, Four Roses Bourbon, Jeni's Splendid Ice Creams, JLL, Jonathan Adler, Levain Bakery, Magic Spoon, MGP Ingredients, Ned's Club Washington DC, Room & Board, Saatva, Skanska, Sweetgreen, The Inn at Little Washington
New clients:
Graza, Habit Burger & Grill, Museum of Ice Cream, Ned NoMad, Oh My Mahjong, OpenTable, Rip Van, Saucy by KFC, Spindrift
Founding Date:
2010
Website:
thebrandguild.com