TWENTY6 is a creative studio and communications shop built for brands that want to move culture rather than keep up with it, founded in 2021 by Michèle Boileau-Barmash after years leading global PR and partnerships for Reebok. The agency recorded its strongest period of growth to date, expanding long-term client partnerships and deepening its presence across Canada and the United States. Its most visible work came with T-Mobile, which TWENTY6 supported across sixteen major sports and entertainment moments, including MLB All-Star Week, the Ryder Cup, the Las Vegas Grand Prix, Lollapalooza, and SNL50, helping the brand move beyond traditional sponsorship activations and show up in ways that felt relevant to fans, a partnership T-Mobile expanded heading into 2026. For fashion retailers Dynamite and GARAGE, the team executed a steady run of brand moments and experiential activations, while its work for HexClad in Canada paired experiential storytelling with culturally relevant partnerships. Internally, the agency invested in mentorship, leadership development, and cross-disciplinary training so team members build expertise spanning strategy, media relations, experiential, partnerships, and cultural insight. For a firm that began with a conversation, a challenge, and a logo sketched on a napkin, trust from clients and team remains the measure that matters most.

Leadership team:
Michèle Boileau-Barmash, Founder
PJ Stock, Partner

Notable clients:
T-Mobile, HexClad, GARAGE Clothing, Dynamite Clothing, REL Acoustics, Ardene

New clients:
Shark Beauty, Nippies, Bugatchi

Founding Date:
2021

Website:
twenty6comms.com