TURNER, a Shipyard brand, is an earned-first public relations and social media agency with more than 25 years of storytelling for destinations, luxury resorts, wellness, outdoor, and heritage brands, operating from a Denver headquarters, a New York showroom, and satellite teams across the country. The agency spent the year turning clients from participants in the cultural conversation into the conversation itself. For Travel Wisconsin, TURNER developed "A Cherry Pie Christmas," a full-length holiday film shot entirely in Door County and distributed across free and on-demand streaming platforms, making the destination itself the story. For Hydro Flask, the team negotiated a New York Fashion Week integration with designer Sandy Liang, embedding the Micro bottle launch in one of fashion's most influential style conversations and fueling rapid sell-outs and expanded retail distribution. For Tourism Australia's "Come and Say G'Day" platform, the roaming G'Day Dogs food truck spent four days in New York's street food scene, serving an Aussie take on the hot dog reimagined by Australian chefs. The agency also launched the Airstream x Frank Lloyd Wright collaboration through earned media alone. Anticipating how AI is reshaping brand discovery, TURNER built GenAI-optimized press and reporting capabilities, a focus reflected in its fourth annual Inspiration Summit on the future of storytelling in the AI era.

Leadership team:
Christine Turner, President and Founder
Melanie Dennig, EVP
Deborah Park, EVP
Adél Grobler, SVP
Malcolm Griffiths, SVP
Naureen Kazi, SVP

Notable clients:
Airstream, Travel Wisconsin, Tennessee Department of Tourism, Duluth Trading Co, Mindbody + Classpass (now Playlist), Hydro Flask, Iberostar, Leatherman, Osprey Packs, Discover South Carolina, Visit Houston, Visit SLO CAL, The Florida Keys & Key West, Xanterra Travel Collection

New clients:
OtterBox, Visit Las Cruces, Anakeesta, VBT/Country Walkers, CHAGEE Modern Teahouse, Veloz

Founding Date:
1997

Website:
turnerpr.com