Sundae Creative is an integrated communications agency spanning public relations, influencer marketing, social media, experiential, and creative strategy, founded in 2017 and now among Canada's fastest growing independent firms. The past year brought sweeping growth in clients, headcount, and geography, prompting an evolution that split integrated communications into dedicated Brand Communications and Events & Experiential Marketing practices. The year's most consequential win was a major mandate with L'Oréal Canada that added eleven brands to the portfolio and has already generated experiential and influencer assignments, including the agency's largest consumer activation to date for the launch of the L'Oréal Paris Hyaluron Tint Lip Stain. The team also expanded beyond Canada with Off Campus, a large-scale influencer and fan experience for Prime Video in Los Angeles, leading strategy, production, influencer engagement, and guest experience on an international stage. Another highlight was welcoming Uber Eats, for which Sundae executed a Montreal Canadiens playoff activation that placed the brand at the center of a culturally relevant consumer moment. The agency also launched the inaugural Sundae Festival, a proprietary experiential platform uniting brands, media, and creators in Montreal. With a new permanent Toronto office, Sundae Creative continues building toward a North American footprint.

Leadership team:
Kristina Argento, Co-President
Karine Idrissi, Co-President
Kevin Pacheco, Senior Director, Brand Communications
Marta Sadowski, Senior Director, Brand Strategy & XM
Malak Daghi, Director, Influencer Marketing

Notable clients:
Prime Video, Uber Eats, L'Oreal Paris, Kerastase, Redken, CeraVe, La Roche-Posay, Vichy, Matrix, Biolage, SkinCeuticals, Lasik MD, Thayers, Pureology, shu uemura, essence beauty, Cake Beauty, Bath & Body Works, Miele, PENN

New clients:
L'Oreal Canada Derm Beauty Division, L'Oreal Canada Professional Product Division

Founding Date:
2017

Website:
sundaecreative.com