Studio Beauty is a global PR collective of interdisciplinary specialists who craft brand storytelling, elevate industry thought leaders, and build communities for beauty and wellness brands. The agency's defining move this year was the acquisition of Powers PR and the launch of Studio Wellness, an expansion that deepened its expertise across functional health, hormonal wellness, longevity, fitness, and healthcare-adjacent communications while drawing new partners such as Nutrafol, Ro, Dove Body Scrubs, Being Frenshe, and Tria Laser. For Hourglass Cosmetics, the team led communications around the opening of the brand's New York flagship and supported a Gracie Abrams partnership that extended the brand's cultural reach. For Ro, Studio Beauty guided the launch of Serena Williams' GLP-1 partnership, helping drive record engagement with the brand's weight management platform. The agency also created Dove Scrub Club, a Gen Z-focused consumer experience that sold out almost instantly and became a scalable platform for community engagement, and conceptualized Menopause Edit for Nutrafol, an expert-led editorial platform that reframed the menopause conversation across health, lifestyle, and women's wellness media. Alongside client work, Studio Beauty invested in team training on AI, analytics, and emerging platforms, strengthening its position as a category specialist as beauty, wellness, and healthcare continue to converge.

Leadership team:
Bex Meredith, Founding Partner & Managing Director
Cindy Krupp, Co-Founder
Ashley Charleson, Senior Vice President

Notable clients:
Balmain Beauty, Dove, Hourglass Cosmetics, Nutrafol, Ro

New clients:
Being Frenshe by Ashley Tisdale, beecee by Gregg Renfrew, Counter by Gregg Renfrew, Chelsea Piers Sports, Post House, Tria Laser

Founding Date:
2020

Website:
studiobeauty.io