SEEN Group is a globally recognized beauty marketing business operating across brand and campaign strategy, creative and content, communications and talent, brand experience, and influencer marketing from offices in London, New York, and Los Angeles. The past year marked a moment of inflection: in March 2026 the business secured strategic growth investment from private equity firm Rockpool Investments, completing its exit from The Casbah Group and beginning life as an independent company. The agency holds longstanding relationships with global beauty houses including Unilever, L'Oréal, Estée Lauder, Coty, Shiseido, and LVMH, and has also helped scale disruptors such as e.l.f. Cosmetics, Byoma, Fenty Beauty, and Biodance. For Biodance, a cross-divisional campaign built around founder credibility, shareability, and community capture powered a multi-city pop-up tour. Continued innovation centers on CXS, their proprietary micro- and nano-creator platform within Community X SEEN, with a Chief Product Officer joining to guide its next chapter, alongside Nancy Cruickshank's appointment as agency Chair. The female-first team continues to represent the British Beauty Council pro bono, reflecting a culture of development and industry commitment that remains central to the company's success.

Leadership team:
Jane Walsh, CEO
Olivia Gerrie, Managing Director
Natasha Hulme, Chief Creative Strategy Officer
Maria Llanos, Senior Vice President of Marketing

Notable clients:
British Beauty Council (pro-bono); BYOMA; e.l.f; Estée Lauder Companies (Aveda, Bumble & bumble, Estée Lauder); Fenty Hair, Skin + Beauty; iS Clinical; L'Oréal (Aesop, L'Oréal Professionnel, Vichy); LVMH (MAKE UP FOR EVER); Malin + Goetz; Milk Makeup; Rare Beauty Brands (Kate Somerville); Shiseido (NARS); TIRTIR; Zuru (being haircare, Monday haircare, Daise)

New clients:
Biodance, Dove, haruharu wonder, Liquid IV, Patchology, Shark Beauty (US & UK)

Founding Date:
2007

Website:
seengroup.com