Rachel Harrison Communications is a New York agency crafting campaigns across luxury hospitality, from hotel launches and chef-driven restaurants to cocktail bars and premium spirits. The agency's roster grew substantially this year, adding spirits ventures from JAY-Z and Margot Robbie, hospitality concepts from Tao Group and Bond Hospitality in Las Vegas, and the forthcoming Park Hyatt Mexico City Polanco. RHC became the first agency of record for Clase Azul México, leading the brand's expansion into hospitality with Casa de Los Leones, a collector-focused cultural destination in Mexico City, and La Hacienda, an immersive brand home in Guadalajara. The team introduced a steady slate of hospitality concepts nationwide, from Oriana, the sister restaurant to The Noortwyck, to OMNIA Dayclub & Skybar in Las Vegas, alongside openings including Love Thy Neighbor and AutoCamp Asheville. RHC also positioned clients at the center of cultural moments, including Janelle Monáe's Christian Siriano Met Gala reveal at Park Lane New York, and created the Historian in Residence program at Philadelphia's Bellevue Hotel with author David Kurlander in the context of America's 250th. The agency marked Hotel Figueroa's centennial with the launch of Florence by the Water and partnered with Mumford & Sons co-founder Ben Lovett to debut Mitsi, a cocktail bar reshaping the food and beverage scene in Los Angeles's Chinatown.

Leadership team:
Rachel Harrison, Founder & Principal
Lauren Webster, Managing Partner
Amanda Watenberg, Managing Director, Spirits
Lauren Hurth, Managing Director, Travel & Tourism
Lucy Ballantyne, Managing Director, Lifestyle & Hospitality
Sarah Hellman, Managing Director, Culinary
Amber Appelbaum, Managing Director, Operations & Business Development

Notable clients:
Dominique Crenn Dining Group, Dorado Beach: a Ritz-Carlton Reserve, Fairmont Royal York, Omni Hotels & Resorts, Outbound Hotels, Park Lane New York, Sip & Guzzle, Superbueno, The Bellevue Hotel, The Dominick Hotel, The Manner, The Noortwyck, Raoul's, The Ritz-Carlton Sarasota, Tourism of Thailand, Wildflower Farms: Auberge Resorts Collection

New clients:
Park Hyatt Mexico City Polanco, AutoCamp, Omnia Dayclub, Omni Pontoque Resort at Punta de Mita, Hotel Figueroa, The Row NYC, Flight Club, Kees, MIXTECA, Ernestos, Bartolo, Love Thy Neighbor, Bar Goto, Odd Ball, Birds, Quincy Market, Cafe Carmellini, The Portrait Bar, Markette, Stone and Soil, Oriana, Jewel of the South, Romeo's, Fairmont Empress - Q Bar, Café Mulberry, The Dutch, Mitsi, Florence by the Water, Clase Azul Mexico, Armand de Brignac, Papa Salt Gin, Atheras Spirits, Casa Lotos Sotol, Perlée Vineyards, Campo Viejo

Founding Date:
2020

Website:
wearerhc.com