Parasol Marketing Group is an integrated brand marketing and communications agency specializing in luxury lifestyle and hospitality, headquartered in New York City with a satellite office in Los Angeles. The agency spent the year launching, relaunching, and reinvigorating some of the most closely watched properties in luxury travel. It led the debut of Nekajui, a Ritz-Carlton Reserve on Costa Rica's Peninsula Papagayo, the brand's first Reserve in Central America, pairing an integrated launch campaign with a celebrity and tastemaker strategy that positioned the resort among the year's most talked-about openings. For The Pridwin Hotel & Cottages on Shelter Island, Parasol developed "The Art of Summer," a seasonal platform celebrating island life through partnerships with brands including Dante NYC, Château Minuty, and Barton & Gray Mariners Club. Longtime client Le Royal Monceau in Paris benefited from signature experiences such as Frenchgiving and Paris Sweet 16, along with creator partnerships timed to Paris Fashion Week. The agency also relaunched The Ritz-Carlton Key Biscayne, Miami following a transformative renovation and inverted the anniversary playbook for Kimpton Seafire Resort + Spa with "Come Celebrate Your 10 With Us," inviting guests to mark their own milestones. Across the portfolio, Parasol's blend of media relations, creator engagement, and creative platforms kept legacy properties current and new ones in demand.

Leadership team:
Andrea Werbel, Founder
Sasa Nikolic, Vice President
Megan Brogan, Senior Director

Notable clients:
Nekajui, a Ritz-Carlton Reserve; Fairmont Mayakoba; Le Royal Monceau - Raffles Paris; Inn At Perry Cabin; VRetreats

New clients:
Château Minuty; Ritz-Carlton Key Biscayne, Miami; Kimpton Seafire Resort + Spa, Grand Cayman; Hotel Indigo Grand Cayman

Founding Date:
2003

Website:
parasolmarketing.com