PURPLE is a luxury communications agency offering connected services across press, social media, events, VIP, creative strategy, brand strategy, and talent partnerships for clients spanning fashion, beauty, hospitality, art, and design. The past year brought sweeping expansion and a more integrated approach, beginning with new New York headquarters in Manhattan's Flatiron District. A defining milestone was the merger with FOLK, the luxury social media agency known for its content-first approach, creating a fully connected model across social strategy, creator partnerships, experiential programming, content, and earned media. PURPLE also launched a Talent & Partnerships Division with AUGUST, led by William Rice and representing artists including Tems, Burna Boy, Steve Lacy, and Usher. The agency deepened its standing in K-beauty, driving visibility for Medicube, Sulwhasoo, and Beauty of Joseon, whose Times Square "SPF Grocery" activation featured global ambassador Peggy Gou, and it led the U.S. debut of OLIVE YOUNG, Korea's leading beauty and lifestyle retailer, with a first American flagship in California. Elsewhere, PURPLE positioned The Mark Hotel as the unofficial home of the Met Gala and continued driving U.S. communications for ZⓈONAMACO, Mexico's leading international art fair, while maintaining its partnership with Fashion Trust U.S., a platform championing emerging American design talent.

Leadership team:
Ferguson Lawlor, CEO & President
Caroline Lynch, Co-Founder
Nancy Oakley, Partner
Stevie King, Partner
Kathleen Barnea Spink, Partner
Andrew Lister, Partner

Notable clients:
Caran d'Ache, Desa Potato Head (Bali), EDITION Hotels, Grand Wailea (Maui), L'Objet, Mondrian (South Beach), Mother Wolf (Miami), PUBLIC, Romer in Hell's Kitchen, Rosewood Hotels & Residences, Savannah College of Art & Design, Standard International, The Mark Hotel, W Hotels, Zona Maco Art Fair, Augustus Bader, Le Labo, Sulwhasoo, Dr. Jart+, Dolce & Gabbana Beauty, Editions de Parfums Frederic Malle, Parfums de Marly, La Roche Posay, Penhaligon's, Dimitris Giannetos, Medicube, Blumarine, Canali, Casablanca, DSQUARED2, FASHION TRUST, FARM Rio, Ferrari, Golden Goose, Hugo Boss, IWC Schaffhausen, Marcolin, Marimekko, Maxfield, Parsons School of Fashion, Santoni, Willy Chavarria

New clients:
Alessi; By Far; Fondazione Altagamma; Globe-Trotter; Issey Miyake; Mackage; Malo; Mark Gong; Safilo; Sam Edelman; Smythson; 66GREENE; Blank Street; Brianna Capozzi; Crazy Mountain; Harmonia Rosales; Hotel Delano; Montauk Yacht Club; Park Hyatt; Sant Ambroeus; The Group (Boucherie, Olio e Piu, Omakase Room); The Unbound Collection by Hyatt; Beauty of Joseon; Dries Van Noten; Hårklinikken; Kilian Paris; Merit Beauty; Olaplex; OUAI; Olive Young; r.e.m. beauty; Rescue Spa

Founding Date:
1997

Website:
purplepr.com