Orchestra is a strategic communications and marketing company combining executive advisory, strategy development, and tactical execution with expertise spanning consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, and hospitality. This year marked the firm's continued evolution from a collection of respected agencies into a unified platform, with momentum concentrated in larger, integrated engagements spanning multiple disciplines rather than single-service mandates. Orchestra elevated veteran journalist and strategist Ben Worthen to Chief Product Officer, signaling a shift toward a product-led organization, and brought creative, influencer, experiential, and paid disciplines together under a centralized integrated marketing division. The firm also expanded its executive advisory practice under partners and senior advisors including Josh Isay and David Plouffe, adding Managing Directors Andrew Bates and Kristen Orthman, both veterans of the Biden administration, to counsel clients across the public and private sectors. On the innovation front, Orchestra piloted a proprietary AI-powered media analysis platform and launched Prompt Fuel 360, an Answer Engine Optimization framework that helps brands shape how they appear across AI-driven discovery environments. Internally, a refreshed Inclusive Hiring Policy strengthened accountability throughout recruitment, reflecting the company's conviction that diversity of thought and lived experience makes the work itself stronger.

Leadership team:
Jonathan Rosen, CEO
Jesse Derris, President
Valerie Berlin, Executive Chair
Lisa Bubbers, Chief Brand Officer
Christian Vollerslev, Chief Operating Officer
Louis-Phillipe Carvallo, Chief Financial Officer
Thaly Germain, Chief People Officer
Alison Morris, Chief Human Resources Officer
Ben Worthen, Chief Product Officer
Julia Debo, Chief of Staff

Notable clients:
Cava, Bombas, Brookfield, Databricks, FXCollaborative, LA Tourism, Marriot's Distinct Select Brands, Olly, Singapore Airlines, Reformation, The Flatiron Building, The New Museum, W.K. Kellogg Foundation, Vanderbilt University, Warby Parker, Washington Commanders, WXY Architects

New clients:
Oatly, Viceroy, ZocDoc, ThymeCare, US Soccer Federation, Baha Mar, Tourism New Zealand

Founding Date:
2024

Website:
orchestraco.com