Novità Communications, founded by Christine Abbate in 1996 and now thirty years strong, is a design-world communications agency headquartered in New York City with feet on the ground in markets across North America, serving clients in architecture, design, art, and culture. The milestone year brought strategic promotions across its senior ranks and new specialists in answer engine and generative engine optimization, alongside a deliberate shift toward experiential and digital marketing. During Milan Design Week, the agency hosted its fourth annual North America Night at Palazzo Litta, transforming Milan's oldest theater around the theme "En Masse" with a multi-sensory program of music, connection, and cultural exchange. The team continued as North American Agency of Record for Salone del Mobile.Milano, helping steer the narrative around Salone's new three-year partnership with Art Basel. Novità also curated a North American delegation of editors, influencers, architects, designers, developers, and distributors for Cersaie in Bologna, leading a three-day cultural immersion in Italian craftsmanship. At the Venice Art Biennale, the team supported Zeitz MOCAA's exhibitions reflecting the vision of the late curator Koyo Kouoh and orchestrated private member experiences for the New Orleans Museum of Art. Stateside, Novità led media relations for the NYCxDESIGN Festival, advancing its narrative of economic opportunity and creative innovation across hundreds of citywide events.
Leadership team:
Christine Abbate, Founder & CEO
Danielle McWilliams, Principal
Joseph Cephas, EVP
Rosalind Batheja, EVP
Alexandra Zwicky, SVP
Lucy Mayer, VP
Sarah Claypool, VP
Notable clients:
American Friends of Zeitz MOCAA, Architecture & Design Film Festival, Ayers Saint Gross, Ceramics of Italy, Duravit, Galerie 56, HON/Allsteel, LIXIL, Momentum, NeoCon, NYCxDESIGN, Poltrona Frau, Room & Board Business Interiors, Salone del Mobile.Milano, True Residential /True Caliber, TURF
New clients:
Expormim, Hunter Fan Company, IED Istituto Europeo di Design S.p.A. Società Benefit, Wood Veneer Hub
Founding Date:
1996
Website:
novitapr.com
