Nike Communications is an independently owned, full-service agency that has spent more than four decades building singularity and cult status for revered luxury brands at the intersection of culture, communications, and commerce. This year the firm extended its reach, adding Booth Moore in Los Angeles and opening a Paris office led by Wasim Saliba to deepen counsel across domestic and international luxury markets. For The Surrey, A Corinthia Hotel, the team leveraged the Met Gala as a strategic cultural platform, using orchestrated media partnerships, talent engagement, and real-time communications to position the property as the Upper East Side address most connected to fashion and entertainment. The launch of Four Seasons Yachts extended a storied hospitality name into ultra-luxury maritime travel, with narratives tailored to distinct audiences that established immediate credibility for the venture. When Eleven Madison Park evolved its culinary philosophy by reintroducing select animal products, the agency anchored the announcement in the restaurant's twentieth anniversary, framing the shift as thoughtful reinvention rather than a departure from its values. The team also positioned Nili Lotan's first dedicated denim store as a statement of category leadership, and it guided Caruso's Palisades Village toward reopening after the California wildfires with a deliberate cadence of community moments built on stability, reinvestment, and long-term commitment.

Leadership team:
Nina Kaminer, President & Founder
Bernice Kwok-Gabel, Chief Brand Officer, Principal
Abby O'Melia, Executive Vice President
Ross Matsubara, Senior Vice President, Spirits/Style Director
Felicia Kwong, Senior Vice President, Spirits/Culinary
Brian Boye, Vice President, Lifestyle
Erin Jaffe, Vice President, Spirits & Wine
Gina Cannon, Vice President, Corporate Communications/Lifestyle
Randall Ryles, Vice President, Digital
Johnny Ubri-Cardona, Vice President, Spirits and Design
Booth Moore, Vice President, Lifestyle
Cindy Plotts, Chief Talent and Culture Officer
Shaneeza Balgobin, Chief Financial Officer
Martinique Brown, Director, Diversity, Equity & Inclusion

Notable clients:
Bacardi Limited, Baccarat, Caruso, Constellation Luxury Wine Portfolio, Four Seasons, Eleven Madison Park, Leica, Nili Lotan, Rosewood Hotels & Resorts, Wheels Up

New clients:
11 Ravens; Beverly Hills Hotel; Collezione New York; Estiatorio Milos; Four Seasons Resort Tamarindo; Four Seasons Yachts; Highbourne Cay; The James Nautilus Miami Beach; KHEE Soju; Navier; Naviva, A Four Seasons Resort; Macy's; Mott32; The Oberon Group; Riff; Robert Marc; Tommy Bahama

Founding Date:
1984

Website:
nikecomm.com