New Moon creates experiences for emerging luxury audiences, pairing strategic consulting, experiential marketing, and influencer programs from offices in New York, Los Angeles, London, and Sydney. The agency's year was defined by marquee appointments and high-pressure productions that broadened both its roster and its reputation. Following the global brand reveal it produced for Scout Motors in Tennessee, New Moon was named the automaker's experiential agency of record and went on to orchestrate a run of activations, alongside debuts at CES Las Vegas and Outside Festival Denver. When IMG divested from Australian Fashion Week and the platform faced existential uncertainty, the Australian Fashion Council appointed New Moon to stabilize the transition and deliver a world-class event on a compressed timeline; AFW 2025 staged dozens of runway shows on time and under budget, re-establishing the platform as a credible fixture on the international fashion calendar. The agency also deepened relationships with clients including Moët Hennessy while adding Apple, Spotify, Tommy Hilfiger, and Sofitel to its roster. A dedicated Cultural Intelligence division and a proprietary Return on Experience measurement framework now inform every brief, reflecting a commitment to work that is culturally resonant and commercially accountable.

Leadership team:
Jack Bedwani, CEO
Tamara Hamdan, CFO
Amanda Contrada, Head of Production
Matt Goldman, ECD
Maia Knudsen-Schule, Group Account Director
Andrea Bryant, Market Lead UK
Amy Robinson, Market Lead AUS

Notable clients:
H&M, Medik8, Audemars Piguet, NBC Universal, Australian Fashion Week, ASICS

New clients:
Scout Motors, Apple, Spotify, Sofitel, Tommy Hilfiger

Founding Date:
2010

Website:
new-moon.com