Negri Firman PR & Communications is an international luxury communication and marketing agency founded in 2008 by Silvia Negri Firman, operating from Milan, New York, Los Angeles, and London across fashion, beauty, design, hospitality, and social impact. The footprint is established; what changed this year was the scale of the work, with larger programs, more demanding briefs, and a growing roster that included new clients such as Xerjoff and Palazzo Ripetta. Beauty and luxury produced some of the most visible campaigns, from Maison Margiela Fragrances' Replica "Never Ending Summer" on the Amalfi Coast to the international launch of Shu Uemura's Ultimate Sublime Beauty Cleansing Oil in Paris and the Italian debut of Calvin Klein Eyewear. Milan Design Week tested the model hardest, as the team simultaneously ran Aesop's "The Factory of Light," the opening of Tortona Design Week with Moooi and Superstudio, and Art de Vivre × Estúdio Campana. Heritage work included Baglietto's 170th anniversary, marked across Europe and the United States with a commemorative book. Purpose-driven programs remained central, from the long collaboration with the Afro Fashion Association to international attention for Ara Lumière, a social enterprise employing women who survived acid attacks in India. A reorganization brought the American and European teams closer together, giving clients local knowledge backed by one coordinated team.

Leadership team:
Silvia Negri Firman, Founder & Creative Director
Leonardo Guagenti, CEO
Ottavio Gallone, Managing Director of Negri Firman Milan
Eleonora Mercier, Communication Director USA
Catherine Bowman, Managing Director of Negri Firman London

Notable clients:
Aesop, Amouage, Clive Christian, Diptyque, Calvin Klein eyewear, Ferragamo eyewear, Lacoste eyewear, Baglietto, Miele, Dalai Lama, AMREF, Black Carpets Awards, Premiata, Odissì, Lanerossi, Augustus Hotel & Resort, Park Hyatt Milano, Torlowei, Minuto Bauli, Maison Margiela Fragrances, Viktor & Rolf Fragrances, Rubinetteria Stella, Cash & Rocket, Fondazione ITS, Italian Trade Agency, Laneus, Arthur Arbesser, Afro Fashion Association, Azzarò, Cacharel, Diesel, Ralph Lauren, Shu Uemura, Garage Italia Custom, Liquides Imaginaires, L'Orèal, Marzotto Interior, Marchon Eyewear Group, TRC (Candiani Denim Group)

New clients:
Gruppo Ginobbi, Xerjoff, Palazzo Ripetta, Palazzo Scanderbeg, Torre Sponda

Founding Date:
2008

Website:
negrifirman.com