
Michele Marie PR is a bicoastal agency with showrooms in New York City and Los Angeles, specializing in third-party credible content for fashion, beauty, and lifestyle brands through earned media, celebrity alignment, influencer partnerships, and affiliate integration. The agency spent the year working at the intersection of celebrity partnership and experiential marketing. MMPR led the launch of Gabriel & Co.'s partnership with Jessica Alba, anchored by a high-profile Las Vegas event, and spearheaded collaborations including GUESS x Hyunjin, GUESS x Chiara Ferragni, SHEIN x Normani, and DSW x Ciara Miller. For Westfield Century City, the team produced large-scale consumer activations, from Foodie Week to a Taylor Swift-themed takeover and the center's annual Holiday Village -- moments designed to draw press and community alike. Beauty remained a growth engine, as MMPR introduced Korean beauty brand Jungsaemmool to editors, influencers, and consumers through a New York pop-up, staged launch events for JUDYDOLL in Los Angeles and Miami, and partnered COSRX with Alfred Coffee on a collaboration that turned a popular consumer destination into a shareable brand experience. The agency also continued building new offerings such as affiliate management, investing in talent development and cross-coast collaboration as the media landscape keeps evolving.
Leadership team:
Jill McDermott, Co-Founder
Sara Andreasson, Co-Founder
Notable clients:
Thrive Causemetics, TOMS, GUESS, ALOHAS, DSW, S'well, Tillys, Hurley, Scotch & Soda, Limited Too, Justice, Babylist, Tkees, NEOM Wellbeing, Birdies, Australian Gold, Sev Laser, Franco Sarto, Lifestride, Blowfish Malibu, Westfield Century City, COSRX
New clients:
Mclaren, Dippin Daisys, The Ivy, VOESH, Mint Velvet, Outdoor Voices, Yepoda, Frontgate, Grandin Road, Ballard Designs, The Good Store, Crocs
Founding Date:
2007
Website:
michelemariepr.com