
Magrino connects revered lifestyle brands with the media, influencers, and creators who drive business results, a specialty honed since Susan Magrino founded the New York agency in 1992. Its longest partnership remains its most visible. For Martha Stewart, a client of more than three decades, Magrino orchestrated the launch of Elm Biosciences, the clinical skincare platform Stewart co-founded with Dr. Dhaval Bhanusali, and coordinated the reissue of her first book, Entertaining, with sold-out signings and a debut at New York City Wine & Food Festival. For Kohler, the team introduced the Claude bathroom collection from the brand's ongoing collaboration with designer Shea McGee and Studio McGee, extending the partnership's timeless style across the kitchen and bath. The agency marked twenty years of Whispering Angel, its client for the past ten, with celebrations including a tribute dinner for founder Sacha Lichine and an anniversary party at the Versace Mansion in Miami. Magrino also led communications for The Venetian Resort Las Vegas as it unveiled a landmark renovation timed to its twenty-fifth anniversary, and executed the launch of Virgin Voyages' Brilliant Lady, coordinating desksides, in-market media moments, and a high-profile September event while liaising with the line's leadership, including Sir Richard Branson. New wins across home appliances, spirits, and hospitality point to the agency's continued range.
Leadership team:
Susan Magrino, Chairman & CEO
Allyn Magrino, President
Chris Walters, Executive Vice President
Mary Ogushwitz, Executive Vice President
Bailey Longcore, Senior Vice President
Notable clients:
Martha Stewart; Sur La Table; Chateau D'Esclans / Whispering Angel; illy; Kohler; Kips Bay Decorator Show House; New York Public Library; Marriott Bonvoy; Casa de Campo Resorts & Villas; Lotte New York Palace; The Ritz Carlton, Grand Cayman; Ritz Carlton NoMad
New clients:
BSH Home Appliances North America; Bosch; Thermador; Gaggenau; GoodCook; The Shade Store; Pipette; Serafina Restaurant Group; The Botanist Gin; Bruichladdich Scotch; Pura Vida Miami; Clean Simple Eats; InterContinental Boston; Kimpton EPIC Hotel Miami; AIRE Ancient Baths; Zadun Los Cabos, a Ritz-Carlton Reserve
Founding Date:
1992
Website:
magrinopr.com