M Booth is a creative communications agency that has turned cultural understanding into an operating mindset, helping brands connect to culture with intention rather than simply react to it. Founded by Margi Booth in 1983 and led by CEO Dale Bornstein since 2013, the agency anchors The Booth Group alongside M Booth Health and continued to grow this year on the strength of long-tenured client relationships and disciplined organic growth. A newly unified Brand Marketing team brought consumer, food and beverage, and lifestyle specialists together, producing work that ranged from helping BIC move into the cannabis market to culture-driven creative campaigns for Febreze, Brooks, and Campari. For PATRÓN Tequila, after regulators ruled that producers could no longer market their tequila as additive-free, the agency and its partners reframed the story around censorship with "Censored Truth," using redaction bars, bleeps, and blacked-out bottle labels to invite audiences to read between the lines. Sports marketing gathered momentum through campaigns with Major League Baseball, the NFL, the Big 12, and the US Open, while the agency launched Culture Mark, a proprietary AI-powered methodology for building and maintaining cultural impact. Internally, the ACCELERATE program pairs diverse talent with dedicated mentors and sponsors, one expression of a people-first culture the agency frames as a place to thrive.

Leadership team:
Dale Bornstein, Chief Executive Officer
Margi Booth, Founder & Chairman
Alfredo Bernal, Chief Technology Officer
Adrianna Bevilaqua, Chief Creative Officer
Jon Paul Buchmeyer, Chief Impact Officer
John Lesniak, Chief Financial Officer
Alexandra Mackey, Chief People Officer
Lauren Swartz, Chief Client Officer

Notable clients:
Wharton Business School, Edrington, Brooks Running, Patrón, Campari, Lutron, Conagra, HP Hood

New clients:
Confidential

Founding Date:
1983

Website:
mbooth.com