LaForce is a New York based full-service communications agency of more than 100 strategists, storytellers, and connectors, known for culture-obsessed, digital-first, earned-led work for global brands and ambitious challengers. The agency strengthened its senior bench this year, naming Erin Grant Head of Strategy & Growth and Toby Leston ASVP, Creative Strategy, while building out its presence in Los Angeles. For Popeyes, LaForce engineered a first-of-its-kind takeover of The Surf Lodge, reimagining the venue's Chicken Tender Tower with Popeyes tenders and installing the brand as the Hamptons destination's exclusive chicken tender partner. For Maybelline New York, the team orchestrated the global ambassador announcement with Miley Cyrus and the debut of the "Maybe It's" jingle through a multi-phase campaign of makeup artist partnerships, regional activations, and a launch event. The agency also unveiled the 2026 motorola razr family at razr Studios, a one-night Hollywood runway experience where fashion, entertainment, and technology collided. Speed defined other wins, as when Uber Eats reunited Summer House's Carl Radke and Lindsay Hubbard within 36 hours of a viral Bravo moment, and when poppi turned a viral Love Island fan moment into a limited-edition flavor launch.

Leadership team:
James LaForce, CEO
Olita Mills, President
Shauna Solum, EVP
Erin Grant, Head of Strategy & Growth
Jennifer Hinchey, SVP, Divisional Lead
Ivy Candelaria, SVP, Divisional Lead

Notable clients:
Maybelline, Moët Hennessy USA, Motorola, poppi, Skinceuticals, Uber, Uber Eats

New clients:
Amazon Fashion + Beauty, Dove Deodorant, Popeyes, Sol De Janeiro, Smithfield Foods, Wild Turkey

Founding Date:
2016

Website:
laforce.nyc