LANGTON is a Toronto based full-service public relations firm marking three decades of work for beauty, wellness, and lifestyle brands across Canada and the United States, with a signature approach built on cultural immersion and experiential strategy. The agency spent the year translating brand objectives into lived, community-first experiences. For its third consecutive year shaping SheaMoisture's narrative, LANGTON launched the Shea Summer Salon, a three-day pop-up celebrating Black textured hair in the heart of Toronto, and created SheaFest, an immersive hub timed to the city's Caribbean Carnival. The LANGTON Social Club shifted from closed-door events toward public-facing moments, transforming Aesel Coffee Co. in Yorkville into a holiday hub that wove brands including OPI, Wella Professionals, Nexxus, and SheaMoisture into a multi-sensory consumer experience. For Dove Men+Care, an Official Sponsor of the FIFA World Cup 2026, the agency developed the Dove Men+Care Barbershop at Toronto's Throne Barbershop. Cultural heritage programming remained central, from an Asian Heritage Month strategy executed with cultural agency Quell to the Love & Light Diwali Social, which united South Asian-led brands around candid conversations on diaspora entrepreneurship and representation. President and CEO Daniel Pillai continues to mentor emerging talent through masterclasses and content creation workshops.

Leadership team:
Daniel Pillai, President & CEO
Jason McPhail, Relationship Architect & Brand Builder
Jessica De Freitas, People, Culture & Community Manager

Notable clients:
Wella Professional, Sebastian Professional, Nioxin, OPI, Dove Men+Care, Nexxus, SheaMoisture, Vasanti Cosmetics, Marc Anthony Haircare, Clairol, Renpure, Live Tinted, Monat Canada

New clients:
Mane by Jen Atkins, The Host Hospitality Group, Mantra Restaurant, Brars' Foods, Ready Freddie, KIIMA, el&elle

Founding Date:
1996

Website:
langtonpr.com