
Krupp Group is a full-service communications and marketing agency working from New York City and Los Angeles to build and sustain cultural relevance for fashion, luxury, lifestyle, and retail brands. The agency's luxury jewelry portfolio was a defining growth story this year. For FoundRae, the team introduced the brand to a new luxury audience through the opening of its Aspen boutique while positioning founder Beth Hutchens as a voice on entrepreneurship, creativity, and modern luxury. For Zales, Krupp Group supported the "Own It" rebrand, the holiday campaign "Not Another Candle" featuring Chloe Fineman, and a Mother's Day partnership with Ashley Graham, who wore the jeweler's designs while serving as a Met Gala correspondent. The agency also delivered two of L'AGENCE's largest New York Fashion Week presentations to date, including a Fall/Winter 2026 show featuring a Google AI integration, and supported premium travel brand Monos as it opened five new stores and debuted its first fashion collaboration with SIMONMILLER. Being named agency of record for Murray's Cheese marked a strategic expansion into specialty food. Internally, Krupp Group welcomed new senior leadership on both coasts and opened a new showroom and headquarters in West Hollywood, extending its West Coast footprint to match a growing client roster.
Leadership team:
Cindy Krupp, Founder & CEO
Alison Katz, Partner & President
Juan Cardoza, Senior Vice President NYC
Notable clients:
Banter, FoundRae, Le Vian, Marco Bicego, Zales, Aquatalia, MUSE x MUSE, Sylva & Cie, LALAoUNIS, Kenneth Cole, L'Agence, Sanctuary, Charles Tyrwhitt, HONOR, Monos
New clients:
Murray's Cheese, Peserico, Lia Cohen, Brent Neale
Founding Date:
2005
Website:
kruppgroup.com