Founded in 1982, Karla Otto is a full-service brand-building agency operating from fifteen cities worldwide, pairing global perspective with local precision across fashion, beauty, design, lifestyle, and arts and culture. Over the past year the agency continued to expand its integrated consultancy model, with Insights, Creative Strategy, and Brand Experience teams working alongside Communications and Talent & VIP. For heritage wine brand Penfolds, a two-year engagement came to fruition when the agency identified Troye Sivan and his homeware brand Tsu Lange Yor as the label's Creative Partner, launching the collaboration during Paris Fashion Week with a house party-style event that introduced Penfolds to younger creative communities. For H&M Beauty, the team developed an immersive two-day experience outside Paris to launch a new fragrance, leading strategy, production, and project management for a gathering of European content creators. Victoria's Secret became a repeat partner, first for the Very Sexy collection through an influencer experience at Hotel du Couvent in Nice, then for the Cool Air Bra launch at Anantara Layan Phuket in Thailand, where activities were designed to test the product in hot, humid conditions. The agency's Insights arm also took its report The New Wellness Ecosystem on tour to New York, Paris, and London, while teams supported cultural fixtures from the Met Gala to Salone del Mobile.

Leadership team:
Alex Werz, Co-CEO
Lissy Von Schwarzkopf, Chief Business Officer

Notable clients:
Valentino, Loewe, Jil Sander, Belmond, One&Only, Ferragamo, Tom Ford, Zegna, Off-White, Rick Owens, Balmain, Cécile Bahnsen, Swarovski, Mercedes-Benz, SKIMS, Nike, Augustinus Bader, L'Oreal, B&B Italia, Flos, Nespresso

New clients:
Target, Converse, Burberry, Aflalo, Six Senses, Goop, J.Crew, Chrome Hearts, Frame, The Cutting Room Floor

Founding Date:
1982

Website:
karlaotto.com