
Jennifer Bett Communications is a modern communications agency built to shape culture rather than follow it, serving as an engine of commercial growth for founder-led consumer brands from headquarters in New York City, Los Angeles, and San Francisco. Over the past year, JBC invested deeply in the AI landscape, adding breakthrough technology clients like Daydream and Sandbar while partnering with a specialized AI consultancy to embed the technology in its own operations. For Sandbar, the agency crafted a launch strategy for the Stream Ring that translated complex technical capabilities into lifestyle narratives centered on privacy, utility, and ambient computing, earning founder Mina Fahmi a coveted conference speaking invitation. In women's and family health, JBC guided Nara Organics through a fundraise announcement, positioning the infant nutrition brand for a launch that exceeded its sales goals and spotlighted a Target retail partnership within two weeks. The agency also proved its instinct for cultural moments with #SheWon, a rapid-response campaign that launched a toll-free hotline, 1-833-SHE-WON1, to close the visibility gap facing the victorious U.S. Women's Hockey Team, drawing voicemails from fans and U.S. Senators alike. Internally, JBC launched its own angel fund, After Hours Capital, relaunched its newsletter The Spin, and continued signature benefits including a four-day summer workweek and comprehensive reproductive care coverage, a workplace ethos that keeps senior teams deeply invested in client success.
Leadership team:
Jennifer Bett Meyer, President & Founder
Melissa Conner, Partner & Managing Director
Libbey Baumgarten, EVP, Head of Growth
Ilana Dvir, EVP, Head of Strategy
Notable clients:
Air Company, Daydream, Fashionphile, Midi Health, Nuuly, Olipop, Rael, Sky Zone, Tecovas
New clients:
Archer Roose, Audiochuck, Califia Farms, Cole Haan, MadeGood, Megababe, POV Beauty, Reale Actives, RealSelf, Sandbar, True Botanicals
Founding Date:
2014
Website:
jenniferbett.com