The PR Net 100, 2026: Hannah Cranston Media

The PR Net 100 2026 Hannah Cranston Media

Hannah Cranston Media is a next-generation PR and communications agency representing venture-backed startups, publicly traded companies, and mission-driven consumer brands across women's health, applied AI, health equity, and consumer wellness. The agency's year was defined by rapid expansion, including agency of record wins for companies Owlet and NextNRG. For supplement disruptor Barrière, HCM anchored simultaneous national exclusives to the launch of Dear Dairy, the first-ever lactose intolerance patch, and a major Walmart expansion, then deployed its proprietary Generative Engine Optimization methodology to position the brand as the definitive answer for its category in AI-powered search. The team also built the public narrative for Clair Health, which emerged from stealth with no presence and, on the strength of HCM-driven momentum, closed its seed round and amassed a substantial waitlist before launch. For Peanut, a Sunday newspaper ad turned the word matrescence into a cultural reckoning, culminating in its formal adoption by Dictionary.com. Internally, HCM pioneered its GEO offering, integrating earned media strategy with AI-powered discovery, and launched a new affiliate division. The agency matches that ambition with employee-led culture and charity committees, fertility benefits, a scholarship and internship fellowship with the PRSA Foundation, and continued pro bono support for the UCLA Santa Monica Rape Treatment Center.

Leadership team:
Hannah Cranston, CEO & Founder
Eliott Kessas, COO
Amanda Gibson, Director
Abby Mayo, Director

Notable clients:
Stord, Barrière, Winx Health, Bird&Be, Superfiliate/Superbloom, Clair Health, Peanut, iRESTORE, OneOff

New clients:
Owlet, NextNRG, dub, Bearaby, Coval, Audien, Fort, Patron, Hears

Founding Date:
2022

Website:
teamhcm.com


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