HAVAS PR North America, the regional communications arm of HAVAS Group, brings together sister agencies HAVAS Red and HAVAS Formula and brand activation division HAVAS Street within a global network spanning dozens of agencies and markets. Founded in 1976 as Creamer Dickson Basford, the firm marks its 50th anniversary in 2026, and the past year extended its upward trajectory through major new business wins and expanded client partnerships across eight U.S. offices. For Reckitt, the agency led the global launch of Catalyst, a five-year initiative supporting community-led health and hygiene ventures worldwide, designing an earned-first strategy anchored by a main-stage debut with Serena Williams and a U.S. activation during Climate Week NYC. When EssilorLuxottica sought to establish leadership for Nuance Audio, eyeglasses with built-in directional hearing technology, the team introduced the product at CES and positioned it at the intersection of health, innovation, and lifestyle ahead of FDA approval and launch. The agency also delivered an executive eminence campaign positioning Red Lobster CEO Damola Adamolekun as the credible, steady leader guiding the brand's resurgence, and it transformed a 160-foot magic shoebox into an immersive retail experience for Brooks Running's Disney collaboration, built to scale across future runDisney events. Proprietary research, from annual Red Sky Predictions to quarterly white papers, alongside deep involvement in industry organizations, keeps the agency's leaders shaping the broader conversation.
Leadership team:
Dara Busch, CEO, HAVAS PR North America
Adrienne Cadena, CEO, HAVAS Street
Alexis McCance, CFO
Emily Porter, Chief Growth and Marketing Officer
Alexis Anderson, PR President
Lesley Sillaman, Managing Director, HAVAS Red North America
Notable clients:
Arrowhead Pharmaceuticals, Beam Suntory, Brooks Running, Cox Automotive, Heineken, JP Morgan Chase, ManpowerGroup, Norwegian Cruise Line, REMAX, Schlage, T-Mobile
New clients:
Archer, Black Rock Coffee Bar, CBIZ, Din Tai Fung, Dollar Shave Club, Evenflo, Furnished Finder, Hannaford, Kenvue, Land O'Lakes, Naterra, Paris St.-Germain, Paypal/Venmo, Reckitt, Red Lobster, Revlon, Sanofi, System1 Group, TikTok, UGG
Founding Date:
1976
Website:
havasred.com
