Factory PR is a full-service communications and digital agency headquartered in New York, with teams in Los Angeles and Miami, shaping culture for fashion, beauty, lifestyle, and technology brands under its guiding philosophy: Transformation Only. Celebrating twenty-five years in business, the agency added marquee clients including Printemps US, where it serves as public relations agency of record, and Marc Jacobs Beauty, where it leads global social media and advocacy after quietly steering the brand through its pre-launch and launch phases. This year, Factory transformed the opening of the first permanent Central Perk Coffeehouse in New York into a cultural moment through strategic media outreach, staged announcements, and a press and influencer preview event. For IKEA, the team delivered a string of high-profile programs, among them a housewarming event in New York (so popular it was extended by two months), the retailer's CES debut, and the launch of the IKEA PS 2026 collection. The agency also introduced Blundstone's first sandal collection, the Aerocork Series, through an earned, creator, and experiential strategy, and supported Michelle Pfeiffer's Henry Rose across three fragrance launches and a Crate & Barrel collaboration. To mark its anniversary, Factory launched an alumni network and continued its Transformative Talks speaker series, while investing internally in mentorship, leadership development, and AI training for the evolving communications landscape.
Leadership team:
Mark Silver, Co-Founder & CEO
Rose Swarbrick, Managing Partner
Jeff Woodward, COO
Eef Vicca, Sr. Vice President, Tech
Stacy Roman, Sr. Vice President, Fashion
Liz Franco Hill, Sr. Vice President, Beauty
Kelly Gardiner, Associate Vice President, Tech
Dani Frank, Associate Vice President, Tech
Notable clients:
Blundstone; City of Scents; Dr. Dennis Gross; Essilor Lenses (Nuance Audio, Stellest, and Transitions); GU; Henry Rose by Michelle Pfieffer; IKEA; John Varvators; Loop Earplugs; Luxottica (Ray-Ban, Persol, Vogue Eyewear, Designer Sunglasses); SOMA Intimates; Tory Burch Beauty; WHBM; WorldSprings; Zoop
New clients:
Balloon Museum, Drunk Elephant, Fieldbar, Juno Bio, Marc Jacobs Beauty, Metro Vein Centers, Printemps US; Ruti
Founding Date:
2001
Website:
factorypr.com
