Since 1995, FITZ & CO has guided museums, galleries, and luxury and hospitality brands through the art world, and over the past year the firm deepened its position as the cultural strategy partner of choice at the intersection of contemporary art and technology. For Dataland, the world's first museum dedicated to the art of AI, FITZ led the global launch ahead of the June 2026 public opening, orchestrating a phased announcement strategy through ticket on-sale and a heavily attended press preview. The firm extended its three-decade engagement with the Venice Biennale, partnering with Contxt on Contxt Venice, a conversational intelligence layer organizing the 61st International Art Exhibition into thematic pathways, while guiding pavilion and collateral projects including the Korea Pavilion. Early strategic counsel to Art Basel helped shape Art Basel Zero 10, a curated initiative dedicated to art of the digital era that debuted at Art Basel Miami Beach 2025. FITZ also launched Dib Bangkok, Thailand's first museum dedicated to international contemporary art, and continued leading BMW Group Culture's global social presence through a milestone year marking fifty years of the BMW Art Car. With Director Danyu Xu-Johnson joining senior leadership, the firm now spans New York, Los Angeles, London, and Chicago, proving that rigorous, idea-led communications turn ambitious projects into cultural moments.

Leadership team:
Sara Fitzmaurice, Founder & CEO
Yun Lee, Vice President
Georgina Zhao, Director
Danyu Xu-Johnson, Director
Yiren Shen, Director, UK

Notable clients:
Art Basel Zero 10, Art Collaboration Kyoto, BMW, Dib Bangkok, Gilcrease Museum, Jewel, Norton Museum of Art, Tulsa Artist Fellowship

New clients:
Antony Gormley Studio, Design Miami, Korea Pavilion at Venice Biennale 2026, Tomokazu Matsuyama Studio, Dataland

Founding Date:
1995

Website:
fitzandco.com