FINN Partners is a global independent agency built on specialized sector expertise, a broad range of services, and its flexible, integrated ONE FINN model spanning health, technology, travel, consumer, arts, purpose, and financial services. Marking fifteen years of independence, the firm expanded its global footprint by acquiring RICE Communications, a sixty-person consultancy based in Singapore, strengthening its position across the Asia-Pacific region while new client wins arrived across every major practice. The agency also introduced a suite of AI-powered brand protection tools, including AIristotle, Media Forensics, and Canary For Crisis, designed to help clients counter narrative manipulation and prepare for crisis moments. Campaign work matched that ambition. For Denny's, FINN partnered with sneaker artist MACHE on Sticky Kicks, the world's first sneaker made with maple syrup, a National Maple Syrup Day drop that sold out almost instantly and placed the brand at the center of cultural conversation. For Borden Cheese, the team created the Grilled Cheese Swatch Book, an interactive tool mapping toast tones and cheese pairings that converted cultural conversation into commerce. The agency also helped the Professional Women's Hockey League carry momentum into its second season, humanizing athletes and positioning the league as culturally relevant and commercially viable. Through it all, FINN continued to serve as a safe harbor for clients and talent navigating seismic shifts in the industry and the world.
Leadership team:
Peter Finn, CEO & Founder
Celia Jones, Global Chief Marketing Officer
Helen Shelton, Global Chief Diversity Officer
Debbie Flynn, Managing Partner, Global Travel
Jennifer Hawkins, Managing Partner, North America Travel Practice Leader
and Luxury Travel Lead
Missy Farren, Managing Partner, Consumer, Lifestyle & Sports
Amy Skelding, Managing Partner, UK Travel
Liz Treversh, Managing Partner, UK Consumer
Gregory Cole, Senior Partner, UK Luxury & Lifestyle
Cathy Feliciano-Chon, Managing Partner, Greater China
Annouchka Behrmann, Managing Partner, Greater China
Notable clients:
2K, Jack Daniel's, Cosm, Hormel, Mazda, Marmot, Roborock, Premier League, Bridgestone, Life Time, Margaritaville, Pilot, Tempur-Sealy, Tractor Supply Company, Hawai'i Visitors and Convention Bureau, Hyatt, MEDC, Iceland, The Langham Hospitality Group, Wilderness, Montage International, Mandarin Oriental, Travel Alberta, St. Regis Hotels, Seabourn, Maxx Royal, Turkish Airlines, Alitheon, Waygate Technologies, ABB, Celonis, Comcast, NETSCOUT, Lenses.io, PAR Technology, Alkermes, Lifepoint Health, Vanderbilt University Medical Center, Babcock Ranch, Christopher and Dana Reeve Foundation, GE Healthcare, Goodwill, Hello Fresh, phade, Combined Insurance, Dedham Savings
New clients:
Panda Express, Aramark, Solo Stove, Ste Michelle Wine Estates, Benchmark Wines, Kurt Geiger, Gameberry Labs, New Primal, BrickTop's, Cosmo, Hypershell, The Realest, Cygnet Gin, Roederer Estate, Zephyr Homes, Blue Heron, TGJones, Blake's Hard Cider, Borden Dips, ECL Entertainment, Carton House, Gersh Sports, FlexWork, Oases, Pelican Brewing Company, Pro Padel League, Roots Farm Fresh, Santa Rita Wines, U.S. Polo Association, World Bass Enterprises with Randy Moss, Belize Tourism Board, Sublime Hotels, Ras Al Khaimah (RAK), Nomadic Expeditions, Glass Factory, The Inn at Rancho Santa Fe, Delta Air Lines, Blue Lagoon Iceland, Great Wolf Lodge, San Francisco Travel, Sonoma County Tourism, JOURNY, Owl Creek Landing, Cliff House Maine, Three Camel Lodge, Ayan Zalaat, Baillie Lodges, Destination New South Wales, Australia Pacific Tours, Visit Philadelphia, Boston Dynamics, Craft, FloQast, Invisible Technologies, CNH Industrial, Raft, Nissin International Transport, Princeton Digital Group, Convergint, HBX Group, Locus Robotics, Atom Computing, DeepIntent, Reputation, Thales, WinWire, Veeam, Acentra, American Academy of Dermatology, Cosmo Pharmaceutical, Covenant Metabolic Specialists, Elekta, Philips, Simtra, Wellpointe Inc, DonorsChoose, NextTrip
Founding Date:
2011
Website:
finnpartners.com
