Day One Agency approaches every day like it is the first, reimagining the creative agency for a frenetic media landscape and meeting the next generation of consumers where they are. The agency grew markedly over the past year, winning Sephora, Target, L.L. Bean, and Häagen-Dazs while unveiling new insight-driven services and hiring more than a dozen senior leaders. Group Chat, an on-demand Gen Z focus group drawn from across the country, now informs client work, new business pitches, and editorial content, while Side Projects extends the agency's editorial instincts through a weekly podcast, a widely read newsletter, and a studio offering cultural forecasting and bespoke thought leadership. The work matched the ambition. For Chipotle, the team turned a viral comparison between celebrity tattoos and takeout bags into Tatted Like a Chipotle Bag, a Friday the 13th flash promotion that drove lines nationwide, with a follow-up featuring rapper Swae Lee extending the momentum. For Converse, Day One led the launch of the SHAI 001 sneaker with NBA star Shai Gilgeous-Alexander, fueling months of multi-platform conversation before a near-instant sellout. And when e.l.f. Beauty acquired Hailey Bieber's rhode, the agency's communications strategy anchored a defining moment for the company. Twelve years in, curiosity, empathy, and belonging remain the pillars of Day One's culture.
Leadership team:
Josh Rosenberg, CEO & Co-Founder
Brad Laney, President & Co-Founder
Rob Longert, Managing Partner & Co-Founder
Jamie Falkowski, Chief Creative Officer + Partner
Fiza Gujaran, EVP, Head of People, Culture and Diversity
Heather Feit, EVP, Communications
Gillian Kushner, EVP, Brand
Daniel Lustig, Group Creative Director
Brian Tsao, Group SVP, Head of Brand Comms
Britt Aboutaleb, Group SVP Development, and Chief of Staff
Randi White, Group SVP, Culture & Inclusion
Tim Clarke, Group SVP, Story
Jordan Stone, Group SVP, Story
Jiffy Iuen, Group SVP, Day One Studios
Kate Perkins, Group SVP, Strategy
Notable clients:
American Express; Canada Goose; Converse; Chipotle Mexican Grill; e.l.f. Beauty; Ferrara Candy Co.; Groupe SEB (All Clad, Rowenta, T-fal); Hot Pockets; Lyft; Nike; Pacifico
New clients:
Häagen-Dazs, L.L. Bean, Target, Sephora
Founding Date:
2014
Website:
d1a.com
