Craft Public Relations is an independent, female-founded agency in Toronto that has spent a decade helping brands earn attention, shape culture, and drive measurable business outcomes, marking its 10th anniversary this year with a team now 50 strong. Growth continued through new partnerships with Volvo, Paramount+, Michaels, and others, with a majority of recent wins arriving through direct referrals. For Crush Zero Sugar, Craft introduced the brand to a new generation through a nostalgic partnership with Chad Michael Murray, positioned as "Your First Crush, All Grown Up," a campaign that became a genuine cultural moment. For Tim Hortons, Barbie, and the PWHL, the team transformed a Toronto restaurant into an immersive Barbie Hockey Dream House celebrating hockey icons Sarah Nurse and Marie-Philip Poulin, helping raise funds to remove financial barriers for girls entering the sport. The agency also paired Canada Dry with Canadian retailer Roots to reframe one of the country's most iconic brands, supported the Canadian launch of Nintendo Switch 2, and helped the Toronto Tempo, Canada's first WNBA franchise, build anticipation through announcements including Serena Williams joining as an investor. Beyond client work, Craft created Creative for a Cause, Canada's first PR-focused case competition, and saw founder and president Lisa Pasquin appointed to the Board of the Institute of Canadian Agencies.

Leadership team:
Lisa Pasquin, President
Melissa Retty, Managing Director
Alexandra Azzopardi, Senior Vice President
Julie Pieterse, Senior Vice President
Jordana Wolch, Senior Vice President
Linda Yahya, Vice President
Laura Brown, Vice President
Claire Gatti, Vice President

Notable clients:
Restaurant Brands International (Tim Hortons, Burger King, Popeyes and Firehouse Subs); Keurig Dr Pepper; Moosehead Breweries; Nintendo of Canada; Hershey's

New clients:
Asmodee, Paramount+, Volvo, Michael Hill, CanadaHelps, Michaels

Founding Date:
2015

Website:
craftpublicrelations.com