Category Communications is a Toronto-based agency founded by Chantel Cassar and Lauren Arnold that partners with founders, executives, and brands across technology, real estate, and financial services. Two years after launching, the firm has become one of Canada's fastest-growing boutique PR agencies, doubling its team, promoting Rachael D'Amore to VP and Partner, and expanding its roster. One of the year's defining campaigns supported Xanadu, the world's first photonic quantum computing company to go public: Category built a thought leadership strategy ahead of the announcement, placing the founder across business, technology, and mainstream media until the story became one of the country's biggest technology news moments in years. As agency partner for Toronto Tech Week, the team led media relations for the event while supporting participating clients, elevating the leaders and conversations shaping Canada's technology sector. The co-founders have also positioned Category at the frontier of Answer Engine Optimization, publishing early thinking on how AI-driven search is reshaping earned media and delivering a Masterclass at Elevate Festival, Canada's leading innovation conference. A people-first culture rounds out the picture, with internal promotions, a team retreat focused on connection and wellness, more than 60 PR students hosted for newsroom-style case studies, and charitable giving directed toward causes aligned with client communities.

Leadership team:
Lauren Arnold, Co-Founder, Partner
Chantel Cassar, Co-Founder, Partner
Rachael D'Amore, VP, Partner

Notable clients:
Xanadu, Nextdoor, KOHO, Clutch

New clients:
Embark; University of Toronto, Department of Computer Science; Stan; Haventree Bank; CMI Financial

Founding Date:
2024

Website:
categorycomms.com