
Carfrae Consulting is a global consultancy led by Malcolm Carfrae that advises brands from the inside, building customized blueprints across communications, VIP services, marketing, media, and events. The past year paired longstanding luxury relationships with high-profile new mandates, including ROAR AFRICA, The Manner, and a forthcoming project with Ferragamo. For ZIMMERMANN, the team spearheaded the global VIP summer celebration in Antibes hosted by co-founders Nicky and Simone Zimmermann, a two-day affair spanning a waterfront dinner at Hôtel Belles Rives with a surprise performance by Suki Waterhouse and a seaside lunch and pool party at the storied Villa Dorane. As agency of record for RH's global expansion, Carfrae supported the international communications strategy for Gallery openings in Paris and Milan and led all communications for the debut of RH Manhasset alongside a series of regional openings. The agency also announced the full-scale interior redesign of The Hedges Inn in East Hampton under a design vision by David Netto, positioning the June 2026 reopening as one of the season's most anticipated arrivals in the Hamptons. At The Colony Hotel, Carfrae produced two editions of the Living Room Series and orchestrated an immersive partnership with the Apple TV+ comedy Palm Royale. For ROAR AFRICA, the team conceptualized an expedition collaboration with chef Francis Mallmann, positioning the journey as a transformative experience in luxury travel.
Leadership team:
Malcolm Carfrae, Founder & President
Margaret Short, Vice President
Notable clients:
Dr. Barbara Sturm, RH, The Colony Hotel, The Hedges Inn, ZIMMERMANN
New clients:
ROAR AFRICA, The Manner, Ferragamo
Founding Date:
2016
Website:
carfraeconsulting.com