Curich Weiss Amplify (CWA), the modern marketing communications agency founded by James Curich and John Weiss, shapes how premium brands connect to culture across food, wine and spirits, hospitality, travel, aviation, real estate, and lifestyle. The agency's team of thirty spent the year turning launches into cultural moments for airlines, resorts, and spirits brands alike. As agency of record for Cathay Pacific, CWA orchestrated the debut of the airline's Seattle route with a gate celebration, individual media meetings with the airline's CEO, a gala evening, and an inaugural press trip that helped drive bookings. For Nemacolin, the luxury resort in Pennsylvania's Laurel Highlands, the team curated a weekend timed to the NFL Draft in Pittsburgh, blending a talk with Terry Bradshaw and Jerome Bettis, a golf tournament with football greats, a live performance by Wiz Khalifa, and Divinity Draft, a custom beer brewed using DNA from the original Immaculate Reception football. With oneworld Alliance, CWA staged a behind-the-scenes media event at London's Heathrow Airport to mark Alaska Airlines' new Seattle to London route and introduce the alliance's new CEO. In spirits, the agency launched Crossfire Hurricane Rum by The Rolling Stones and Jägermeister Orange, while its Top Shelf PR partnership with Southern Glazer's Wine & Spirits continues to set CWA apart in a crowded category.
Leadership team:
James Curich, Co-Founder + Co-CEO
John Weiss, Co-Founder + Co-CEO
David Mandler, Partner
Greg Calejo, Partner
Daniel Benedict, Partner
Molly Bailey-Andrade, Vice President
Notable clients:
Cathay Pacific; oneworld Alliance; The Ritz-Carlton, New York, Central Park; The Ritz-Carlton, Lake Tahoe; The Ritz-Carlton, Portland; Rosewood Schloss Fuschl; The Ranch at Rock Creek; Nemacolin Luxury Resort; Coldwell Banker Commercial; Major Food Group; Carbone; Sadelle's; La Maison du Chocolat; The Flatiron Room; Hotel Chocolat; World's 50 Best Bars; North America's 50 Best Bars; Flaviar; Rosebank Lowland Single Malt Scotch Whisky; Glengoyne Single Malt Scotch Whisky; Isle of Skey Blended Scotch Whisky; Smokehead Single Malt Scotch Whisky; Edinburgh Gin; Tamdhu Single Malt Scotch Whisky; Jägermeister; Milam & Greene; Por Osos Vodka from Burt Kreischer and Tom Segura; Lloyd Cellars; Prairie Organic Vodka; The Pale by Sacha Lichine; TYKU Sake; Lyre's Non-Alcoholic
New clients:
Via Carota Craft Cocktails, The Point Resort, 1792 Bourbon, Holiday Vodka, Horse Soldier Bourbon, Crossfire Hurricane Rum from The Rolling Stones, Royal Air Maroc, Sterling's Club, The Carnelian Hotel
Founding Date:
2015
Website:
curichweiss.com
