CGC is a global communications and talent agency founded in 2018 by Clare Goodwin, building beauty and wellness brands through storytelling from offices in London and New York and a strategic partnership with BFORE Agency in the Middle East. The agency launched in the UK with Hermès Parfum and Beauty before expanding to the United States in 2023, and its roster now spans Victoria Beckham Beauty, Westman Atelier, Anastasia Beverly Hills, and Touchland, with Oribe, Glossier, Violette_FR, Manucurist, and Biologique Recherche among recent additions. The year's marquee program supported Victoria Beckham Beauty's Foundation Drops, for which CGC led and executed a 360 global strategy spanning top-tier press, influencer, VIP, and tastemaker seeding alongside a coordinated events calendar. The team replicated its formats across both markets, hosting a press breakfast, masterclasses, and a cocktail party in each, an approach that gave the launch consistent momentum on both sides of the Atlantic. Through The Collective, the talent division introduced in 2022, CGC continues to nurture emerging creators and experts while connecting them with leading brands for curated content and meaningful talent-led partnerships. With teams in London and the United States working from a shared playbook, the agency offers clients a streamlined global strategy shaped by a digital-first perspective on brand storytelling.

Leadership team:
Clare Goodwin, CEO & Founder
Simon Cockcroft, Chief Financial Officer
Jessica Diner, Chief Global Brand & Creative Officer
Veronika Ullmer, President & Chief Communications Officer (US)

Notable clients:
Anastasia Beverly Hills, Clinique La Prairie, Sarah Creal Beauty, Slip, Refy, Touchland, Victoria Beckham Beauty, Westman Atelier

New clients:
Oribe, Glossier, Violette_FR, Manucurist, Biologique Recherche

Founding Date:
2018

Website:
cgc.global