C__LOUISE is a boutique public relations and marketing agency in Chicago that clients call the everything partner, integrating with internal teams to deliver campaigns across the U.S. and beyond. The past year showed how the agency turns cultural fluency into commercial momentum. When Van Leeuwen chose Chicago for its first Midwest expansion, C__LOUISE led PR and influencer strategy for two openings, tailoring the Wicker Park debut to trend-forward early adopters and the milestone 100th location at Willis Tower to commuters, tourists, and downtown professionals, while a collaboration with hometown icon Malört produced a flavor that sold out within days. The Willis Tower event became the largest grand opening in Van Leeuwen's history, and Chicago quickly emerged as one of the brand's strongest markets. For Jeppson's Malört, the team launched Malört Sucks hard candies, a real product born from a viral April Fool's Day joke, embracing the brand's self-aware humor and Chicago heritage to drive an immediate sellout and a wave of backorders. The agency also partnered with Wright Productions to produce the Lime Lounge Chicago for Lime, transforming an industrial warehouse into an interactive rider community experience with live art, customization stations, and feedback activations. Across every engagement, C__LOUISE operates as a true extension of its clients' teams, guided by its founding ethos: be good people first.

Leadership team:
Caitlin McCarthy-Miranda, CEO + Founder
Kelly Kalmbach, COO
Jordyn Rook, Director of Special Projects
Cameron Coffland, Executive Assistant

Notable clients:
Van Leeuwen Ice Cream, Jeppson's Malort, Acurio Group International, 900 North Michigan Shops, St. Lucia, Atomic Hospitality Group, Cristel France, Well Done Hospitality, Tricoci

New clients:
Lincoln Park Chamber, Exodo Hospitality Group, Key Mortgage, The Space Between, The Space Together, Lime

Founding Date:
2015

Website:
c-louise.com