The PR Net 100, 2026: Brandman

The PR Net 100 2026 Brandman

Brandman has spent a quarter century defining the art of luxury communications, elevating global travel and lifestyle clients from offices in six cities. The agency opened 2026 by marking its 25th anniversary with a rebrand as Brandman and a refreshed visual identity, reflecting its evolution from boutique firm into an internationally recognized consultancy. The team shaped two of the year's most anticipated hotel openings. For Vista Ostuni in Puglia, Brandman built a narrative around the restoration of a historic landmark overlooking the White City of Ostuni and the region's rise as one of Europe's most sought-after luxury destinations, earning the property attention well beyond traditional hospitality coverage. For Six Senses London, the brand's first property in the United Kingdom, the agency positioned the debut as a flagship expression of wellness philosophy translated to a city environment, building anticipation through a curated hosting program spanning travel, design, wellness, and lifestyle media. For new client Explora Journeys, the ocean travel brand of MSC Group, the team unveiled a global ambassadorship with tennis champion Jannik Sinner, orchestrated VIP programming during the Grand Prix de Monaco, and launched a cinematic brand campaign positioning the line as a five-star floating hotel, reshaping how audiences think about luxury at sea.

Leadership team:
Melanie Brandman, Founder & CEO
Kristen Vigrass, President & COO
Stephanie Krajewski, Executive Vice President
Lee Edelstein, Senior Vice President

Notable clients:
COMO Hotels & Resorts; Explora Journeys; IHG Luxury & Lifestyle Hotels; Kulm Hotel, St. Moritz; La Mamounia Marrakech; The Peninsula Hotels; Raffles Hotel Singapore; Regent Phu Quoc; Regent Santa Monica Beach; Six Senses; The St. Regis Aruba Resort; The St. Regis Bermuda Resort

New clients:
Cuvée; Edgewood Tahoe Resort; Elysée New York; EoA Group; The Kimpton Sawyer; Kimpton Suntaya Bali Ubud; Lighthouse Hotel Management; Mascioni Hotel Collection; Palais Jamai; Park Elm at Century Plaza; The Pinnacle, Jamaica; Six Senses London; Talma Travel Solutions; Waldorf Astoria Costa Rica Punta Cacique; The Westin Playa Vallarta, an All Inclusive Resort

Founding Date:
2001

Website:
brandmanagency.com


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